COMPARISON PAGE · KING INTELLIGENCE 2.0

THE EXPANDED
COMMAND CENTRE

A second intelligence layer for KING: momentum, demand, action, creators, search, media, narrative, culture, competition and risk. The existing KING Intelligence page is deliberately untouched.

05 OCTOBER 2026
EXPANDED MODEL
COMPARISON BUILD

01 · KING MOMENTUM INDEX

COMPOSITE DIRECTION

ACCELERATING

Built from observable movement across attention, content, creators, geography and fan action. No fabricated score.

Attention

+24.2%

Tracked video/Reel attention

Hashtag

+6.21%

#SRKKing posts

Fan Action

Pune KING FDFS registrations

Global

Indonesian cities preparing for KING

Interpretation: video attention is accelerating materially faster than public hashtag volume. The fan network is also moving from posting toward physical and database-led activation.

02 · WHAT CHANGED TODAY

VIDEO ATTENTION OUTRAN HASHTAG GROWTH31,176,089 → 38,720,000 tracked views · +7,543,911 / +24.2%

KING CONVERSATION EXPANDED#SRKKing 699,000 → 742,400 public indexed posts · +43,400 / +6.21%

FAN INFRASTRUCTURE IS EMERGINGFan networks are building newsletters, portals, registrations and city-level FDFS activity.

CONTENT HUNGER IS VISIBLEFans are directly requesting dialogue, teaser, poster and additional KING material.

03 · CONTENT DEMAND INDEX

TRAILER / TEASERACTIVE DEMAND

DIALOGUE / STORY MATERIAL29,000-view surfaced signal

MUSIC / SONGACTIVE SPECULATION

POSTER / NEW FOOTAGEACTIVE DEMAND

The bars are demand-priority indicators, not fabricated post counts. Exact daily topic denominators should be populated once listening/search data is available.

Current evidence: SRK directly acknowledged fan requests for teaser/poster and said the team was taking time to put its best foot forward; he also teased dialogue and discussed VFX.

04 · FAN ACTION

KING FDFS registrations · Pune

BRANCH MEMBERS725

EVENTS ORGANised250

Official Pune branch data. The key new metric is conversion: fans are registering for an actual KING theatre experience.

05 · CREATOR / FAN CONTENT ENGINE

1,307,000

SRK555 Instagram footprint · established benchmark

SAMPLED #SRKKing VIEWS31,176,089

TOP SURFACED REEL12,973,281

Daily additions: top creators, new creators, original vs reposted, creator velocity, AI edits, memes, theories and fan posters.

06 · CONTENT FORMAT WAR

FAN EDITSMEMESPOSTERSTHEORIESREACTION VIDEOAIFAN ARTSONG EDITSFDFS

Daily objective: identify which format is gaining the most reach and which format is generating the most reuse. THR India has previously noted the “sea of fan edits” around KING.

07 · SEARCH INTENT

SEARCH CLUSTER	DAILY STATUS	MEASURE
KING trailer / teaser	LISTENING FEED	Daily search volume + change
KING release date	LISTENING FEED	Daily search volume + change
KING songs / Arijit	LISTENING FEED	Daily search volume + change
KING cast / character	LISTENING FEED	Daily search volume + change
KING FDFS / tickets	LISTENING FEED	Daily search volume + change

Search should become a separate demand signal: active information-seeking is not equivalent to social posting.

08 · EARNED MEDIA / SHARE OF VOICE

KING NEWS VOLUMEDAILY FEED NEEDED

TRAILER / PROMOTION NARRATIVEHIGH CURRENT RELEVANCE

CAST / FAMILY NARRATIVEACTIVE

COMPETITIVE RELEASE NARRATIVEACTIVE

Recent reporting is already discussing November promotion timing and a possible Ramayana launchpad; this should become a daily media narrative tracker, not a static news list.

09 · NARRATIVE WAR ROOM

WINNING NARRATIVE

ROAR

“KING akela hi kaafi hai” is moving from official campaign language into fan repetition.

CONTENT NARRATIVE

WAIT

The delayed teaser/poster has become part of the conversation itself.

RISK NARRATIVE

REAL / AI?

Leak authenticity is now a distinct fan conversation that should be monitored.

Daily output should show narrative volume, velocity, new entrants, declining narratives and the exact language gaining adoption.

10 · MEME / CULTURAL LANGUAGE

LANGUAGE	STATUS
ROAR	REPEATING
KING AKELA HI KAAFI HAI	REPEATING
DEHSHAT	CAMPAIGN LANGUAGE
KING DAY / 02 NOV	RITUALISING

11 · SRK × KING BRAND CROSSOVER

BRAND APPEARANCE → KING THEORYFans have previously interpreted SRK's Visa campaign styling as a possible KING look.

DAILY MONITORVisa · endorsements · KKR · public appearances · interviews · Mannat · other SRK assets.

The objective is to measure whether unrelated SRK activity creates measurable KING attention spillover.

12 · OFFICIAL ASSET PERFORMANCE

TITLE REVEAL47,877,968

DATE ANNOUNCEMENT31,645,251

79,523,219

Combined views of these two official KING YouTube assets.

The two assets are not total KING video consumption; they are the verified anchor assets used in the existing baseline.

13 · GEOGRAPHIC VELOCITY

NODE	KNOWN SIGNAL	DAILY MONITOR
Indonesia	12 cities	new cities / activation
Pune	66 FDFS registrations	registrations / referrals
Global fan footprint	45 countries · 207 cities	new countries / cities
Kolkata	local KING activation	event / content velocity

14 · FAN-CLUB OPERATIONS INDEX

FDFS / THEATREACTIVE

NEWSLETTER / DATABASEACTIVE

CITY CAMPAIGNSACTIVE

EVENTS / PHYSICAL ACTIVATIONACTIVE

Priority is daily operational evidence, not follower count.

15 · RISK & AUTHENTICITY

AI / FAKE MATERIALTrack fake teasers, posters, announcements and manipulated KING assets.

LEAKSMeasure reach, repost velocity and whether official clarification is required.

FALSE CAST / RELEASE CLAIMSSeparate fan speculation from confirmed information.

NEGATIVE NARRATIVETrack whether criticism is isolated, repeating or breaking into mainstream media.

16 · KING × COMPETITION · DAILY SHARE OF ATTENTION

DIMENSION	KING	DOOMSDAY	DAILY INPUT
Video anchor	79,523,219*	77,300,000†	refresh views
Lead-star IG	48,375,471	58,900,000	refresh followers
Social volume	tracked	tracked	daily listening
Search	new	new	daily search
Creator activity	new	new	daily creator feed

* KING = title reveal + date announcement. † Doomsday = tracked trailer YouTube view count. These are directional anchors, not like-for-like campaign totals.

17 · SRK × RDJ · CULTURAL IMPRINT

DIMENSION	SRK	RDJ
Instagram audience	48,375,471	58,900,000
Franchise identity	SRK / KING	Marvel / Iron Man
Fan network	Global distributed clubs	Marvel ecosystem
Daily additions	language / memes / creator activity	language / memes / creator activity

The expanded version tracks cultural imprint, not follower count alone.

18 · DAILY DECISION LAYER

WHAT TO WATCH

CONTENT

Teaser / dialogue / music demand is the immediate attention-release valve.

WHAT TO AMPLIFY

ROAR

The strongest surfaced language is already being repeated by fan accounts.

WHAT TO PROTECT

TRUST

AI/fake-content signals need monitoring before they become a mainstream narrative.

19 · DATA GAPS TO ACTIVATE

NEW KPI	WHAT IS NEEDED	STATUS
Search Intent	Daily search-volume source	NEEDS FEED
Creator Velocity	Daily creator-level listening	NEEDS FEED
Media Share of Voice	Daily article/headline corpus	NEEDS FEED
Topic Demand Counts	Deduplicated social listening taxonomy	NEEDS FEED
Unique People	Cross-platform identity resolution	NOT PUBLICLY MEASURABLE

This page deliberately distinguishes established measurements from proposed monitoring fields. It does not convert followers, posts or views into unique people.

20 · FAN-MADE AI VIDEO UNIVERSE

40 individually source-linked KING/AI records below + 20 live YouTube discovery lanes. The public corpus is larger than any static snapshot; the live lanes deliberately expose the wider result universe instead of inventing video IDs.

SOURCE-LINKED RECORDS

individually identified public videos (verified snapshot)

LIVE DISCOVERY LANES

query combinations covering the wider corpus

THUMBNAIL SIZE

200px

fixed card thumbnail width

CORPUS STATUS

100+

public fan-AI universe is the discovery target, not a fabricated fixed total